How to Install Google Tag Manager on WordPress Easily Overview

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Google Tag Manager is a powerful tool that allows you to easily manage and deploy various tracking codes and tags on your website without having to edit the code directly. This can be extremely valuable for website owners who want to track user behavior, run marketing campaigns, and optimize their website for better performance.

If you have a WordPress website and want to install Google Tag Manager, you’re in luck! In this article, we will walk you through the process of setting up Google Tag Manager on your WordPress site with ease.

Step 1: Sign up for Google Tag Manager

The first step is to sign up for Google Tag Manager. Go to tagmanager.google and sign in using your Google account. If you don’t have a Google account, you will need to create one.

Once you’re signed in, click on the “Create Account” button and fill out the necessary information, such as the account name and website URL. After you have created your account, Google Tag Manager will provide you with a container code snippet that you will need to add to your website.

Step 2: Install Google Tag Manager on WordPress

To install Google Tag Manager on your WordPress site, you will need to add the container code snippet to the tag and click “Update File.”

Step 3: Verify the installation

After you have added the container code snippet to your website, it’s important to verify that Google Tag Manager is installed correctly. To do this, go back to the Google Tag Manager dashboard and click on the “Preview” button. This will open a new tab with your website in preview mode.

Navigate to your website and check to see if the Google Tag Manager container is present. If you see a message that says “Google Tag Manager Preview Mode,” then you have successfully installed Google Tag Manager on your WordPress site.

Step 4: Add tags and triggers

Now that Google Tag Manager is installed on your WordPress site, you can start adding tags and triggers to track user behavior, run marketing campaigns, and optimize your website. Here are a few common tags that you may want to add:

– Google Analytics: To track website traffic and user behavior.

– Facebook Pixel: To track conversions and run targeted advertising campaigns.

– Google Ads Remarketing: To target users who have previously visited your website.

– Custom HTML tags: To add custom tracking codes or scripts.

To add tags and triggers in Google Tag Manager, go to the Google Tag Manager dashboard and click on “Tags.” Click on the “New” button to create a new tag, select the tag type (e.g. Google Analytics), and configure the tag settings. Once you have set up the tag, click on “Triggers” to define when the tag should be fired (e.g. on all pages, on specific pages, on form submissions).

Step 5: Publish changes

After you have added tags and triggers in Google Tag Manager, don’t forget to publish the changes to make them live on your website. To do this, go to the Google Tag Manager dashboard and click on the “Submit” button in the top right corner. Add a description for the version and click “Publish.”

Congratulations! You have successfully installed Google Tag Manager on your WordPress site and added tags and triggers to track user behavior, run marketing campaigns, and optimize your website. With Google Tag Manager, you can easily manage and deploy tracking codes and tags without having to edit the code directly, saving you time and hassle.

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